Let’s take this baby for a test drive. If the proof is in the pudding, then having samples of your products available for customers is one way printers can make it easier for their customers to see what they can expect from their orders. Keeping samples on file in the office is a simple proposition, but another good way to secure business is to offer a free sample kit by request on your website. Rather than try to present something comprehensive, create a simple form that will allow you to identify what your potential buyer is looking for and then create a custom sample kit for them with a few basic options that might meet their needs. Not only is it a good way to show your stuff, it’s an excellent method to capture contact info from someone you know is looking to make a purchase.
I’m in a hurry to get things done. It’s pretty safe to assume that most of your customers are rush and rushing, and delays are no fun. One of the most sought after characteristics customers are looking for in a print shot is fast production and speedy shipping timelines. Fast turnaround means having a proof-approval system in place to ensure that errors won’t be made, as well as creating premium options for expedited shipping and processing.
What do you want from me? The best print shops offer a variety of service levels. This means providing printing around pre-made templates in addition a full spectrum of graphic design service. Downloadable templates are becoming very popular and can be a way to advertising your premium graphic design chops. And for customers who want to do their own design, making sure you have artwork guidelines clearly available both at your shop and online can make things easier for them in-house,
What have you found important to your customers? Is there anything specific that makes a client choose you over another printer? We’d love to hear your thoughts in the comments section below.