Make Your Printing Interactive with QR Codes

OR Code

Although using QR codes is relatively new in the U.S., they’ve been used extensively in Japan for more than ten years. Innovative companies have already started using QR codes in their marketing campaigns, with great success. If your customers aren’t already asking about them – they soon will be. QR codes are intriguing and cutting-edge, and they really turn printed material into an interactive opportunity.

So what’s the deal?

QR codes are similar to barcodes, in that they hold and share information. However, QR codes can contain much, much more data. Because a QR code is a two-dimensional matrix (instead of a linear code), it can hold thousands of characters — which means the amount of information a QR code can share is virtually limitless.

Users can read QR codes via a simple app on their Smartphone. Reading a code can send the user to a company website, online video or landing page. It can instantly add business contact or calendar information to the user’s phone. It can also provide special offer or coupon content, opt the user into an email campaign, or even “like” the company on Facebook. And this is only the beginning.

Where might you use a QR code?

Any printed material that you want to make interactive, including:

• Business cards
• Club cards
• Rack cards
• Postcards
• Posters

How do you add a QR code to your print order?

  1. Use one of the many free online QR code generators
  2. Download your QR code image.
  3. Size the QR code appropriately in your layout, keeping in mind the distance to the user as well as other design concerns.
  4. Then simply include your QR code image on your Short Run Printing print-ready file.

We’ll have more tips for integrating QR Codes into various design pieces in a future blog post this month. In the meantime, tell us your experience. Have you scanned any QR codes yourself? Are you using them in your business? Let us know in the comments below.


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