To stand out among the crowd, encourage your business customers to shift the focus of their greeting card marketing campaigns to other holidays. Greater impact of the recipient of the piece could mean greater return on marketing investment, and you’ll get credit for your creativity in the bargain.
January – Commemorate the political process with a patriotic card sent out in time for Inauguration Day, January 20, 2013.
February – Suggest your clients send out something sweet for Valentine’s Day. As a design bonus, Valentine’s Day cards lend themselves well to eye catching printing techniques like foil stamping. Schedule your distribution to arrive on or before Feb. 14.
March – Sending out St. Patrick’s Day wishes could lead to a marketing pot of gold. Whether it’s a post card offering a St. Patrick’s Day incentive or just a note to remind their customers to wear green on March 17, St. Patrick’s Day greetings are a welcome addition to any mailbox.
April – In 2013 Easter falls on March 31, but even if you aren’t sending out a card to celebrate the Bunny, April is the perfect time to mail out spring greetings.
May – Thanking Veterans for their service with a card on Memorial Day, May 27, 2013, is not only an excellent way to remind your customers of your respect for the Armed Forces, it’s also the right thing to do and can go a long way toward reminding those who served that we appreciate their sacrifices.
June – Usher in the start of summer with a greeting card reminding your clients of some important things to consider as they plan their vacation season. Whether you’re sharing a summery recipe or sun or water safety tips, letting the people you do business with know you care could pay off in a big way for your clients.
July – Happy Independence Day on July 4! A red, white and blue card in the mailbox in July is a sure fire way to work up some goodwill for your clients’ business.
August – The only month without an official holiday, August is back to school month. Encourage your clients to send out a greeting card celebrating the end of summer.
September – Labor Day means sales and incentives, and what better way for your clients to package their special offers than as part of a Labor Day greeting card campaign. In 2013, Labor Day falls on September 2.
October – Decorate your Halloween cards with Goosebumps and using thermography printing when you send out spooky greetings on October 31, 2013. Sending a Halloween greeting card is a great way to scare up some name recognition for your clients in October.
November – Let your clients’ customers know they’re valued and appreciated on November 28, 2013. Sending a Thanksgiving card will beat the holiday greeting card rush and stand out as something different. Your clients will be grateful they took your advice!
When do you send out greeting card campaigns? Do you think your clients get better results than with more generic mailing programs? Share your greeting card experience in the comments below.