Plastic Business Cards: A Stand-Out Solution For Many

Plastic Business Cards

Highly durable, memorable and conveying an air of prestige, plastic business cards are rising in popularity among many businesses. They also offer a number of design qualities you just can’t get from paper — namely, transparency, rigidity and weight.

Short Run Printing’s plastic cards with our state-of-the-art foil printing. You can choose a plastic stock that’s completely clear, with no background color at all. Now imagine what you could do with your design for a truly transparent business card — create try-on sunglasses for an optical shop, for example, or a frame for an art supply store.

Short Run Printing also prints semi-transparent business cards on blue, green, red or smoky grey plastic, for different eWe can even round off or angle the corners, or die-cut the plastic to be a pillar, square or small rectangle. You could make a business card look like a credit card, ID badge, backstage pass, gift card… the possibilities are really exciting.

Plastic business cards may be best suited for customers whose businesses are on the creative or non-traditional side (design studios, hair salons, fitness services, landscapers, etc.), as well as those for whom the durability of plastic aligns with their brand (for example, construction or engineering firms). Here at Short Run Printing we’ve also seen them used for nightclub and event promotion to great effect.

Key Benefits of Plastic Business Cards

  • Coupled with high-impact design, the unique nature of a plastic business card creates pass-along value and memorability.
  • Because they are less prone to wear and tear than paper, plastic business cards may also be kept around longer.

A Few Caveats to Keep in Mind

  • Printing is limited to foil (up to 2 foil colors max).
  • To ensure readability, make sure you have plenty of contrast between the foil color and the plastic stock, and avoid small, light-colored type.
  • Plastic business cards can’t be written on.

Need ideas for plastic business cards?

Check out our online plastic business cards gallery.

Have an idea for a plastic business card design?

Request a quote for your next plastic business card project and we’ll help you put together the exact specs and cost to make your idea a reality.

Share your thoughts below or email us at Service@ShortRunPrinting.US

. One of our plastic business card experts will be happy to help you with your printing needs.

 

PANTONE’s 2013 Color of the Year winner: Emerald!

Pantone

The color experts at PANTONE release their choice for Color of the Year annually, but the choice isn’t an arbitrary one. The selection process takes into consideration a broad spectrum of factors from projected fashion design trends to economic projections and general state-of-the-industry considerations. Described as lively, radiant, and lush, Emerald is a verdant green chosen for 2013 because of its psychological profile—enhancing sense of well-being and security and promoting balance and harmony.

According to Leatrice Eiseman, executive director of the PANTONE Color Institute, “Green is the most abundant hue in nature—the human eye sees more green than any other color in the spectrum. As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal, and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

For more than ten years, PANTONE’s Color of the Year has influenced product development, packaging, and graphic design. PANTONE 17-5641 Emerald can be cross-referenced to all PANTONE libraries including PANTONE PLUS for graphic design. Check out this graphic from PANTONE for Emerald’s complete color technical specs:

Color of the Year as a marketing tool for your business

A powerful marketing tool for PANTONE, printers can use the Color of the Year as a marketing tool, as well. PANTONE has prepared a suite of marketing products from posters to mugs to iPhone cases designed to spark Color of the Year conversation. Using some of these tools to spark conversation with your clients can serve dual purposes.

First, it’s an easy to translate example of your level of industry knowledge. Sometimes jargon in the printing industry is confusing, but everyone understands the concept of a color of the year. While waxing poetic on the virtues of advancement in hot stamping technology might cause eyes to glaze over, the concept of color trends is much more mainstream.

Second, once the conversation is opened about using the Color of the Year in product design, it’s time to start considering places to use the Color of the Year in materials you print for your clients. This can be the ideal time to pitch a new brochure, poster, flyer, or post card concept integrating the new color.

To read more about the 2013 Color of the Year and to find marketing and informational resources about maximizing the impact of Emerald on your business this year, visit PANTONE’s Color of the Year page.

How do you feel about color trends and their impact on independent printers? Are they an innovative marketing angle or too transient to make an impact? Do your customers know about the Color of the Year? And if they don’t, would it interest them? Share your thoughts in the comments section below.